Helping startups founders small business

drive growth today

Elite top-of-funnel services: Sales Development and Growth Marketing to generate opps.

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Ed Portrait
I can help you with

Growing your deal funnel based on market signals

Aligning a top-of-funnel strategy based on your market and executing technically-sound tactics.

Lead Generation

Sales development, outbound marketing and inbound marketing execution as prescribed.

Market Validation

Direct feedback from key industries and personas to inform PMF and GTM strategy.

Persona Development

Building persona profiles and business cases from direct engagement.

Industry Segmentation

Identifying market positioning by industry, best performing segments, and informing sales process.

Outbound Systems

Cold outbound and outbound marketing stack alignment based on strategic needs.

Inbound Systems

Content, search, social, web and automation strategy for markets requiring thought leadership.

Some of my projects

Detailed Sales Development and Growth Marketing success stories with some of my clients.

How I work

I take a market-based approach to lead gen

Based on your product-market, maturity and goals, I will scope an approach with comparative options.

01.

Approach

Initial evaluation to identify the best approach for your market. Workshop-style meeting to gather key business and market information.

  • Business overview
  • Market overview
  • Key objectives

02.

Scope

Defining a lead generation philosophy that aligns strategy with methods and tools. Comparative value vs. premium options where possible.

  • Strategy definition
  • Execution methods
  • Software & tools

03.

Implementation

Setup and configuration of sales development and/or marketing tool stack. Phases and duration will depend on the approach.

  • Sales development tools
  • Marketing tools
  • Testing

04.

Launch

Campaign execution including all outbound and inbound . We'll have a schedule for rolling launches of different campaigns and tiers, and weekly calls.

  • Sales Development Campaigns
  • Growth Marketing Campaigns
  • Performance Measurement & Pivot

See what my clients have to say

Making pipeline impact for founders, executives and revenue leaders across industries.

We wanted to create a quick ground swell in new territories. Ed delivered a complete solution and executed masterfully.

Real Estate Franchise

Territory GM

Ed helped us with a couple of our emerging acquisitions, tailoring an executive selling solution that produced strategic deals.

Gabe B.

Partner, Seroda Equity

In an increasingly competitive startup market, Ed gave us a big shot to our pipeline in a several month sprint that ultimately ended in acquistion.

Andrew M.

Founder, CEO

Our audience is difficult to engage with. Ed built a solution that met them in the spaces they engaged and brought them into our funnel.

Lori P.

VP of Marketing, ConTech

As we launched a new platform in the gov and nonprofit space, Ed built a sales development engine that increased our pipeline by factors.

Marketing Leader

Nonprofit Tech Startup

FAQs

Quick answers to your questions

Get quick answers to frequently asked questions regarding my services, process, and pricing.

I have a strong background in technology including emerging SaaS, IoT, ML and security products. I've applied my experience across industries, having seen great success in Real Estate, Logistics, Education, E-Commerce, Legal and Finance.

Robust reporting is a key factor for all of my projects. The primary goal is growing business, however we get there not only through initial effort, but continuous performance monitoring to inform and refine our approach.

Typically a fixed-time project based on scope with an option to retain an ongoing service level at a pre-negotiated rate upon completion of the project term.

It depends on the complexity and goals of the project. Expect at least 3 months.

Yes, and at tailored levels. I can provide support-level service or continue to iterate and execute campaign strategy.

I typically make myself available on the communication platform of choice - Slack, WhatsApp, Teams and Discord are some of the platforms I support. I additionally offer a schedule for office hours and can be reach via mobile or email as well.

Possibly. Some service categories require a minimum timeline. For example, if you want to start a high-performance email campaign immediately, it's technically not feasible - we need proper lead time to ensure good reputation. Aside from that, it just depends on my current workload.

Yes, along with strategy and technical implementation, I am the one conducting calls, sending emails and setting up ads.

For the most part, no. If you're considering a Growth Marketing approach, you will need to support inbound content creation. I provide direction on content strategy, help with event coordination, source infuencers, build conversion funnels and configure nurture automation.

I support any company globally that's targeting english-speaking markets (US, Canada, UK, Australia, South Africa). My primary expertise is in US and Canadian markets.

Let's talk about a
potential collaboration

Feel free to book some time with me and I'll give you a quick idea of what's possible.

Contact Me