ACCOUNT-BASED SALES DEVELOPMENT FOR B2B TECH & UNIQUE MARKETS

 Our team combines deep market knowledge with advanced account intelligence to craft personalized outreach that builds relationships and drives qualified leads from high-value accounts.

trusted by companies like you

Gartner B2B Buyer Journey

Relying on volume and automation has opened the door for quality.

Today’s buyers are overburdened on all communication channels by an uninformed and disorganized barrage of outbound messaging. Industry and sales expertise are the answers to executing effective outbound campaigns and creating quality pipeline.

complete outbound coverage

CONTACT IQ

ABSD-mapped Account and Contact Lists with Account Intelligence.

EMAIL

Sequence engine calibrated for supreme deliverability.

CALLS

Iterative, solution selling-based scripting and review for key market intel.

LINKEDIN

Outbound campaigns coupled with sequence automation.

SMS

*NEW* Texting at scale to reach a largely untapped medium.

Account-Based Sales Development (ABSD) is a strategic approach ideal for B2B tech companies, particularly those selling complex solutions in sophisticated markets. It moves beyond generic lead generation by focusing on targeted outreach and relationship building with key decision-makers within a curated list of high-value accounts.

ABSD helps B2B tech companies target high-value accounts, the ones most likely to bring big wins. By gathering intel and crafting personalized outreach, ABSD generates better leads faster. This focus on relationships builds trust with key decision-makers, leading to a more efficient sales process and a competitive edge in complex markets.

We provide fractional sales development services to quickly grow quality pipeline for companies that aren’t quite ready for a full-time hire or are looking to add expertise for a finite period. 

We focus our industry expertise and specialize in a particular form of sales development that’s best fit for B2B companies in challenging markets – ABSD. We put more emphasis on a strategic industry- and customer-centric approach that focuses on positioning unique business cases, tying the pain of key stakeholders together, and heavier degree of sales qualification to improve opportunity conversion. In short – we’re not appointment setting, we’re booking opportunities.

SPRIGHT has crossed into several industries with one common theme: our clients have unique and/or high-value business or social challenges that they solve which require a tailored approach in addition to performance measurement.

Much of our experience comes from the enterprise and mid-market technology world. This includes startup tech product companies, IT managed service and pro service firms and software development firms.

We also have unique experience with industrial, equipment and controls companies targeting enterprise accounts.

Last, but not least, we have a unique history with nonprofits growing their unique donor and program participant bases.

Yes! We’ve been fortunate to work with many nonprofits and have been thrilled to promote their causes. For our special offering to nonprofits, please visit this page: https://tryspright.com/nonprofits/

Affordable, flexible, long-term value

Designed for SMB budgets.

Outbound execution built for you to keep going long after we’re gone.

Fractional

$ 4500 Monthly
  • One Fractional SDR
  • Contacts & Account Intelligence
  • Multichannel Outreach
  • Sales Qualification & Call Booking

Fractional+

$ 7000 Monthly
  • Two Fractional SDRs
  • Contacts & Account Intelligence
  • Multichannel Outreach
  • Sales Qualifiaction & Call Booking

Book a call with us today.